Text messaging is incredibly useful in events for several reasons:

1. Instant Communication: Text messages are delivered instantly, allowing event organizers to communicate important updates, changes, or reminders to attendees in real-time.

2. High Open Rates: Text messages have high open rates, ensuring that event-related messages are seen promptly by attendees, leading to better engagement and participation.

3. Event Reminders: Text messages can be used to send event reminders to attendees, reducing the likelihood of no-shows and ensuring maximum attendance.

4. Real-Time Feedback: Text messaging provides a convenient channel for attendees to provide real-time feedback during the event, enabling organizers to make necessary adjustments and improvements on the fly.

5. Personalized Interaction: Text messages can be personalized based on attendee preferences or behavior, creating a more personalized and engaging experience for attendees.

6. Emergency Notifications: In case of emergencies or unexpected situations during the event, text messaging can be used to quickly disseminate important information and instructions to attendees.

7. Promotional Activities: Text messages can be used to promote special offers, discounts, or upcoming events to attendees, enhancing engagement and encouraging repeat participation.

8. Event Surveys: Text messages can be used to send post-event surveys to attendees, gathering valuable feedback and insights to improve future events.

Overall, text messaging is a versatile and effective communication tool that can enhance the attendee experience, increase engagement, and ensure the success of events.